What we thought...

    Google Goggles Review

    Officially, I found out about the Google Goggles release on the MSNBC report last week along with the rest of the world.  Unofficially, I’ve known Google has been investing heavily in their image search technology for about 18 months.  In August of 2006 (more)

    Intro Guide to Keyword Match Types

    After developing your keyword list, you then need to think about what “match type” you will set your terms to.  To define, Google has four different matching options that determine which Google searches trigger your ads to appear. (more)

    Social Pooling Explodes

    Everyone loves getting a deal, but everyone loves to talk about it even more…its human nature.  Over the past 6 months, Groupon is on a massive traffic surge and along the way lined its coffers with significant revenue growth and a smooth $30 million in VC.  Groupon has single handedly (more)

    CRM Social Networking with Salesforce.com

    Lately, I’ve found that many clients are looking for ways to effectively manage their Social and
    Search relationships within their CRM (Customer Resource Management) strategy.  As most of our
    clients are also Salesforce.com users, I thought a helpful post would be a review of our favorite
    Social/Search Appexchange Apps.  While some of these apps are extensions of larger solutions, I
    still thought it would be helpful to see how these popular tools integrate into the CRM ecosystem.
    SalesView – Mashup tool to help automate lead intelligence.  Salesview automatically scoures the
    web and social networking to find the most relative and real time data concerning your contacts,
    prospective companies, and customers.
    GetSatisfaction – We are a customer of GetSatisfaction, and use it as our mini-customer community
    node our website sidebar (feel free to reach out).  The GetSatifaction app directly ties all community
    outreach into your Salesforce customer support screens for quick response and tracking.
    Salesforce for Twitter – Free app for establishing a Twitter Support Node within Salesforce.com.
    Search, monitor and Tweet directly from your Saleforce customer support screens.  Easily track
    service tickets and conversations initiated from Twitter outreach.
    Adwords – Essential application for any Salesforce customer who invests in Google Adwords.  This
    application identifies which ads, keywords, and Adgroups create specific sales leads and
    opportunities.
    Salesforce Content:  Free online tab within Salesforce.com where you can post
    and exchange quotes, competitive win information, sales powerpoint presentations
    and other sales documents.  Send documents SFDC -to-SFDC and to your customers
    without the hassle of attaching it to any email where it will be lost in a
    spam box.
    Salesforce Chatter – Releasing in 4/2010, gives Salesforce a tremendous opportunity
    to be the default private social network for the enterprise.  By linking user profiles
    to traditional CRM screens such as, support tickets, opportunities, accounts, and user groups,
    the impact Chatter could have on enterprise social networking could be exponential.  Imagine
    having to only log into Salesforce for not only traditional CRM activities, but also
    IM, Microblogging, Collaborating, Social Monitoring and even sync Linkedin, Twitter and Facebook
    feeds.
    Salesforce.com for Google Docs.  Similar to Salesforce.com Content,
    create documents and spreadsheets, collaborate and share information with
    your peers by connecting Salesforce.com with the Google Docs Suite.

    Lately, many clients are looking for ways to effectively manage their Social Networking and Search Marketing relationships within their CRM (Customer Resource Management) strategy.  As most of our clients are also Salesforce.com users, (more)

    What we\'re thinking...