While the Google Content Network can certainly provide an advertiser with huge click volume, if not managed correctly, content ads can quickly drain your budget with minimal results.  Below are a few best practices for managing Adwords campaigns within the Google Content Network:
Replicate Campaigns for Content Only:
From a campaign hierarchy perspective, I would recommend replicating [...]

This post is brought to you by Gen Y marketer and social media extraordinaire Kristin Dziadul of KDmedianow, follow her on twitter  @KristinEDziadul for insightful digital media marketing tid-bits.
Persistence. Integrity. Devotion. Passion. Hard-work. Risks. Vision. What do these words collectively mean? They are the ingrained attributes of a successful entrepreneur.
The video below demonstrates how an entrepreneur’s [...]

Is Foursquare at the tipping point?  Certainly within the blogger world they’ve received an insane amount of press over the past year.  Thanks to the publicity,  they’re now rumored to reach around 450,000 users and are gaining mainstream support.  But, will mainstream users get enough value from “check-ins” to outweigh the inherent risks of making [...]

By using landing page best practices, you will have a nice head start in creating an effective landing page, however landing page optimization is an ongoing process of continuous tweaking and testing.  Heatmapping tools help streamline this process, by taking the guess work out of what people are likely doing on your landing pages.  Combining [...]

This year’s Ted conference was another smashing success, again offering us insight into some of the farthest reaching studies across the globe.  This demo by Blaise Aguera y Arcas of new augmented-reality mapping technology from Microsoft floored the crowd.
Augmented-reality mapping technology by Bing could redefine the way we interact with maps.  When you listen to some [...]

Google comes out swinging against popular shopping apps such as, Shopsavvy and Amazon with Google Shopper.  Many of you have probably already noticed Google Maps 2D barcodes on local store fronts in your neighborhood (at up to 190,000 local businesses throughout the US).  Most people have no clue what these little tags are for, [...]

Our guest blogger and rising star, Kristin Dziadul from KD Media provides her take on what the future of location based apps may bring to everyday consumers.
What if companies instantly rewarded you based on the amount of your check-ins per month at a particular venue? Foursquare and other location-based applications are transforming the way people shop, [...]

Here is something interesting… we came across this cool video showing a Moment Factory wall in Montreal.  For all of us that have been in Time Square or Las Vegas, this might just look like your basic LED billboard, but what’s interesting, is how the billboard is engaging with the passersby in a game like [...]

Through our experience of managing countless Facebook and Google advertising campaigns, we’re in a unique position to truly understand the revenue generating engines of these two web giants.  With the recent “search focused” changes to the Facebook user experience, there is little doubt that Facebook has its eye on becoming an all encompassing social search [...]

For us, @KevinRose the creator of Digg, is one of the brightest stars in the tech space.  With all the nay-sayers hating on Buzz and wondering if this was a failed attempt/launch by Google, it was interesting to hear him go on a rant about why Buzz is paramount to Google’s future and why they quickly [...]