While the Google Content Network can certainly provide an advertiser with huge click volume, if not managed correctly, content ads can quickly drain your budget with minimal results.  Below are a few best practices for managing Adwords campaigns within the Google Content Network:
Replicate Campaigns for Content Only:
From a campaign hierarchy perspective, I would recommend replicating [...]

By using landing page best practices, you will have a nice head start in creating an effective landing page, however landing page optimization is an ongoing process of continuous tweaking and testing.  Heatmapping tools help streamline this process, by taking the guess work out of what people are likely doing on your landing pages.  Combining [...]

Through our experience of managing countless Facebook and Google advertising campaigns, we’re in a unique position to truly understand the revenue generating engines of these two web giants.  With the recent “search focused” changes to the Facebook user experience, there is little doubt that Facebook has its eye on becoming an all encompassing social search [...]

Could  the mobile web really be bigger, better and faster than the PC web? With Google’s smashing fourth quater numbers, it opens the door for them to talk about the next wave of innovation”mobile will be the No. 1 growth area in the next year, with significant revenue to accompany the widespread uptake of mobile devices [...]

Over the past 6-12 months or so, there has been some serious rivalries between the marketers who believe SEO is dead and those that do not.   Obviously, social media is exploding and turning the web into a very different place than it was 3 or 4 years ago.  Static web content is like newpaper, [...]

We’ve been using Gmail as our corporate email platform since we started.  Like many businesses, we take advantage of the free email, calendaring, task management, IM, collaboration (Wave), RSS reader and docs for our day-to-day business activities.  Google has been killing it lately with some great additions to the Gmail platform making it a no-brainer [...]

Do you find yourself using traditional search engines less and less?  Are you using the Bing search functionality in Facebook?  How often do you find yourself using Twitter Search?
The answers to these questions may surprise you, as users continue to flock to major social networks as their main information portal.  Everything from news to comments, [...]

As a Best Practice, after a week or so of running your Adwords Campaign you should scrub or weed for negative keywords matches.  This is a great optimization technique which can save a lot of money and improve campaign numbers across the board.
Here are the steps in running a Search Query Performance Report, it’s simple [...]

We were delighted to see our name popup in the Boston Twitter/Blogosphere scene today with a great post from our friends at BostonInnovation.  Staff writer Matt Fellows talks with Convertiv’s Chris Pollara to get his take on how social media should be pervasive throughout an organization.  Chris goes on to say, “Stop thinking about SEO [...]

Thanks to our loyal reader base and followers, the buzz around Convertiv is starting to heat up in the Boston social scene.  Our friends at Mass High Tech are asking their readers to vote for 5 Startups to Watch for the January 12th edition of Mass High Tech’s weekly Startup Report e-mail.  We’re excited about [...]