social + media

Strategy:

Social media has dynamically altered how consumers access and interact with brand content, not to mention other, like-minded peers. From blogs to Facebook to YouTube, never has the pulse of a brand’s reputation been as exposed and easily accessible as it is today. The social medium is just getting started and shows no signs of slowing down. That is why, it is paramount that brands develop and execute pervasive organizational strategies to stay relevant, especially as the social web continues to evolve.

Convertiv helps you navigate the social media landscape and determine how much—and in what ways—your brand should invest in this new medium. From there, Convertiv will share with you new information about your key demographics, specifically who you should target and where they “live” online.  Once this analysis is completed, it is time to develop a strategic roadmap that your organization can use to get real, measurable results from social media.

As your inbound marketing agency, Convertiv will help your organization address how it should invest its time and resources in social media to obtain tangible results for your brand.  Additionally, Convertiv will provide you the latest trends on emerging platforms and new technologies that will connect consumers with your brand in stronger and more dynamic ways.

Design:

One of the greatest challenges when delving into the mainstream of social media is crafting an online presence that commands attention, yet expresses your organization’s most important characteristics. Creating and investing in “online visibility” conveys a message to your current and potential consumers that your brand is ready and willing to engage them.  Convertiv’s talented team will cover all aspects of the design process—from social page design and widget development to overall integration—and produce a social presence for your brand that conveys both excitement and originality.

Convertiv’s social designers will develop a platform that will allow the consumer to easily and effectively engage with your brand; provide the necessary mechanisms for loyal customers to sing your praise; and most importantly integrate your social presence into your existing marketing campaigns for maximum exposure.

Community Building:

As the social community grows larger every day, it can be overwhelming to keep track of the newest and latest networks coming online. Even more daunting a task is the attempt to incorporate all of them into your social media strategy.  Convertiv believes the process is becoming less a focus on the number of networks your brand belongs to or the “fans” that you have, and more a commitment to finding only those that are interested in your brand and developing a mutually beneficial relationship.

Convertiv’s methodology brings your brand through a selection process which focuses on in-depth analysis of your current positions, along with a study of trends for your particular niche. Once Convertiv determines where your brand should have exposure, Convertiv carefully craft your message and continue to build valuable content focused on an audience who will help shape your brand’s success.   As part of our value added services, and to increase your brand’s search relevance, Convertiv will ensure that search engines are injected with significant amounts of pertinent information related to your keywords.

Measurement:

To put it simply: You cannot manage what you do not measure. However, measuring the online sentiment of your brand has become an increasingly complicated endeavor, especially as the landscape is always shifting.

It is important to remember that in today’s social media world, 90 percent of the content is user-generated, which means accurate measurement requires human analysis. Our analysts will provide your organization with concrete data that can serve as the foundation for various, itemized reports—exactly the type of research that can answer executives’ questions as to how social media can impact your bottom line.

Ultimately, we will provide your organization with analysis of the dialogue that exist about your brand; connect your social outreach to your other promotions and track the results; and introduce you to a more dynamic understanding of your consumers’ social graph than you have ever previously known.