As a Best Practice, after a week or so of running your Adwords Campaign you should scrub or weed for negative keywords matches.  This is a great optimization technique which can save a lot of money and improve campaign numbers across the board.
Here are the steps in running a Search Query Performance Report, it’s simple [...]

Using Google Keyword Tool for Blogging:
Have you ever had a bloggers block?  Or maybe you get stumped on what to title your blog or
how to slug your urls.  By using the Google Keyword Tool, you can easily enter whatever subject
your writing about and instantly receive the associated long tail keywords and search volumes.
By using these [...]

After developing your keyword list, you then need to think about what “match type” you will set your terms to.  To define, Google has four different matching options that determine which Google searches trigger your ads to appear.

5 steps that will give any novice the biggest bang for their Adwords buck.
1. Don’t Send Visitors to Your Homepage:   An estimated 70+ percent of Adwords customers send all campaign clicks to their homepage.  By and large, web visitors are lazy and want to find exactly what they’re looking for as fast as possible.   Imagine [...]

The convergence of search and social is all the rage, over the last few weeks, since the announced deal for Google and Bing to show Tweets in their search results. I thought it would be appropriate for us to at least put a stake in the ground regarding our current opinion on the evolution of [...]

1.) Competitors: Go to your competitor’s website(s) and click “View”>”Source” on your browser and view their meta tags for some keyword ideas:
2.) Keyword Tools: Use tools like Google Keyword Tool, Wordtracker, and Keyword Spy
3.) Punctuation: Google will recognize “women’s trek road bikes” and “womens trek road bikes.” Be sure to include any variation with hyphens [...]

To best manage your business online, Pay-Per-Click Marketing allows you to break up your products and services so you can have full control over what levers you wish to manipulate. Below is an outside view of what an average account may look like to give you and idea.