Understanding Data Warehouses Data warehouses play a crucial role in business intelligence, enabling organizations to store, manage, and analyze va...
‘Junk in, Junk out’. If you work with data, which I’m sure you do, you’ve heard that statement a lot. If you have bad data coming into your systems...
Across industry landscapes, marketers are dealing with a similar set of headwinds as it pertains to campaign reporting, particularly in CRM. Answer...
People, process, data, and technology are the four words every marketing technology lead hears in their sleep. But one or more of these foundationa...
Today’s marketing teams are under constant pressure to do more with less. Fortunately, there are new technologies on the landscape that allow marke...