Data Team-as-a-Service

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Third-Party Cookie Deprecation

The deprecation of third-party cookies has been in the works for quite some time. Many browsers have already gone through with it and a few others,...

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Individualized Analytics for All: A Look at Journey Analytics

Analytics tools today must meet high standards. In what is a relief to those who geek out about this, the industry seems to have moved on from limi...

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Comparing GA4 to Other Modern Analytics Tools

The new GA will resemble a host of other data collection and analytics tools out there and it begs the question “is GA even still the right tool fo...

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Composable ABM Platform (ie Composable B2B CDP)

Over the past five years, Convertiv has worked with dozens of clients, many of which represent some of the country’s fastest-growing technology com...

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Approaches to B2B Attribution

Often an overlooked piece of the marketing puzzle, attribution requires the development of a program that provides insight and feedback.

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Navigating the Journey to Data Maturity

Every successful company reaches a point when it is necessary to drive growth in more systematic and predictable ways.

Understand and accelerate growth with us.
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