Approach to Reduce Time-to-Insight in Demand Reporting
If you do not have clear visibility into the digital activities you are engaging in, how will you know which are working and which are not? Digital...
Managing Technical Debt in Digital Marketing
The growing complexity of systems and services under the digital marketing umbrella inevitably leads to the accumulation of technical debt. Left un...
The Value of a First Party Data Strategy
It’s never been more important for companies to make strategic and holistic decisions about how they collect, store, and process data. But too ofte...