Comparing Data Warehouse Data and Marketing Automation Warehouse Data
Understanding Data Warehouses Data warehouses play a crucial role in business intelligence, enabling organizations to store, manage, and analyze va...
Is AI Taking Over For SEO? – What Was Learned At MozCon 2023
In the SEO community, we often joke about how often news articles and media pieces have declared SEO dead. From paid ads taking up organic real est...
Marketing Automation and Data Hygiene
‘Junk in, Junk out’. If you work with data, which I’m sure you do, you’ve heard that statement a lot. If you have bad data coming into your systems...
Personalization With AI
A common hot-button topic among companies looking to push to the next level is personalization. Whether it is ads, on-site, in-app, email, or anyth...
Types, Source and Use Cases for B2B Intent Data
B2B Intent Data – often talked about, rarely harnessed for its full potential. For more than a decade intent data, delivered in several forms...
Creating Better Campaigns
Across industry landscapes, marketers are dealing with a similar set of headwinds as it pertains to campaign reporting, particularly in CRM. Answer...