Cross-channel performance measurement
A unified analytical view across all paid media platforms makes it easier to understand which channels and campaigns are and aren’t working.
Data-driven decision-making
Our data product framework for digital advertising helps decision-makers understand KPI changes and trends, so they can react to changes quickly and optimize future media spending.
Real-time insights
Timely access to performance and spending data from across all channels empowers business leaders to capitalize on new opportunities and course-correct quickly when necessary.
Typical Features
- Centralized paid channel performance visibility
- AI-powered insights
- Self-service data exploration
- Clean, accurate data
Centralized paid channel performance visibility
A unified and harmonized view of paid media performance across all channels increases team efficiency and enables timely decision-making.
Our digital advertising framework eliminates the need to log into disparate paid media platforms individually and piece together inconsistent metrics and data points.
AI-powered insights
Advanced data analysis techniques identify likely causes of paid media performance spikes and declines.
Artificial intelligence informed by analysis of large historical data sets surfaces insights into positive and negative changes in campaign and channel performance.
Self-service data exploration
Interactive drill-down capabilities enable self-guided analysis of campaign spending and performance outcomes.
In addition to providing a bird’s eye view of all paid media activity, our digital advertising framework allows decision-makers to drill down to data subsets, such as individual campaigns, for more focused analysis.
Clean, accurate data
Professionally tuned conversion tracking produces trustworthy data and analytical insights.
Our digital advertising framework is backed by a team of analytics experts who will configure and test your event triggers to ensure both accuracy and alignment with campaign objectives.