Personalize and Reach your ICP at Scale
Growth Team-as-a-Service
To improve conversion rates to your target accounts, you need to produce timely insights, and activate interactions aligned to the right buyer journey. This goes beyond ABM and account targeting. To reach buyers in 2024 (and beyond) a company-wide effort is required–including product, finance, and beyond–to define, unify, and personalize customer and prospect experiences to deliver focused, shared, and predictive results.
“Convertiv is fixated on performance. Every time we complete a task, they help us understand the results. We rely on their optimization expertise to run our A/B testing program and have seen overwhelmingly positive results with 22%-45% increases in conversions.”
Sam Clarke
Customer Experience Review Across Channels
Growing your audience is only a worthwhile investment if you’re well-positioned to capitalize with targeted offers and experiences. Our team will analyze the key aspects of your customer experience, including landing pages, sign-up workflows, and product trial experiences, and propose any recommended personalizations.
Expertise
- User experience
- Campaign launch workflows
ICP Based on Data
Convertiv will help you define and Identify ICP confidently and at scale, ensuring focused and tested target attributes across sales and marketing touches.
A/B Testing
Effective A/B testing requires a systematic approach that delivers immediate value while also building a strong foundation for the future. Our team will apply extensive A/B testing experience – along with a library of over 2,000 historical tests – to jumpstart your testing program. Our sprint-based testing approach will help you achieve quick wins and establish a framework for continuous testing that can grow in sophistication over time.
Expertise
- Testing strategy and goal-setting
- Consultation on best practices
- A/B test development and execution
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Client Results
40+ Experiments aimed at conversion rate improvement were performed, increasing landing page conversion by 30%
A leader in the paperless documentation sector was looking for ways to improve sign up rates for the free trial of their product, a key source of paying customers. Their main focus was on paid landing pages, which drove most of their free trial sign-ups.
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increase in landing page conversion
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increase in overall conversion