The Buyer's Journey Goes Through AI
AI Growth
AI is the new front door for B2B sales and if it doesn’t know you exist, neither will your buyers.
A staggering 94% of prospects now use generative AI to research purchases, and more than half start their journey there before looking anywhere else. Generative Engine Optimization is how you compete in that journey. Convertiv builds and runs the program that gets you ranked in search, quoted in AI answers, and recommended on the shortlists AI builds. Authority and citations compound inside the models, so acting early builds a lead competitors can’t quickly close. It’s a program measured in market position owning how AI represents you to every future buyer.
“Convertiv's expert advice helps their clients spend wisely and reduce waste in marketing spend. When you have an opportunity to grow your business and work with a company like Convertiv, you need to grab it.”
Palen Schwab
AI Search Strategy
We define where you need to win in AI search: the questions your buyers ask, the answers you should own, and the story the models should tell about you. That becomes a prioritized plan across content, citations, and technical work sequenced by what moves your visibility fastest.
Expertise
- Buyer-question and prompt mapping
- Prioritized GEO roadmap and sequencing
Entity & Citation Management
AI recommends brands it can verify. We reclaim lost and inaccurate citations, correct how the models describe you, and build the third-party authority that earns new mentions across the sources AI trusts.
Expertise
- Citation reclamation and correction
- Competitive citation-gap analysis
Machine-Readable Content
We structure your content so AI agents can accurately summarize your features, use cases, and benefits. These entities, schema, and page architecture turn your site into the source of AI quotes instead of the one it skips.
Expertise
- Entity and schema optimization
- Content and use-case alignment
Technical GEO
Log-file analytics shows how AI crawlers actually move through your site. We find and fix bottlenecks and blockers that keep models from reading and citing your content, and keep watching as crawler behavior changes.
Expertise
- AI crawler log analysis
- Technical remediation and monitoring
AI Measurement & Reporting
Standard analytics can’t see most of AI’s influence. We tie LLM-referred traffic to real conversion value and report new metrics around Share of Model, AI visibility, and sentiment.
Expertise
- Share of Model benchmarking and tracking
- LLM referral valuation
- AI visibility, citation, and sentiment reporting
An Embedded Operating Model
GEO isn’t a campaign. It requires the help of marketing, PR, content, engineering, and analytics at once. Our embedded Forward Teams℠ run the program continuously, aligning those functions around visibility so momentum never stalls between projects and your lead compounds quarter over quarter.
Expertise
- Embedded Forward Teams℠
- Cross-functional program management
AI Changes User Behavior and Reporting
Succeeding in organic search is just the start. AI Search changes user habits while LLMs make it hard to see the impact through traditional reporting methods.
0 %
of B2B buyers use generative AI in their buying process
0 %
of URLs cited by AI don't rank in Google's top 10
0 x
AI referral value is under-reported in standard analytics
0 M
Pipeline Contribution
0 +
Assets Deployed Against Target Audiences