High-Performance Digital Campaigns
Growth Team-as-a-Service
Investments in paid and account-based media have the greatest impact when you use the right data to target and prioritize buyers and then zero in on the best ways to reach them. Our team will help you find buyers with an optimal combination of ICP and persona fit, intent, and first-party engagement. We’ll also help you plan and execute programs to reach your target audience through SEO-focused content development, programmatic advertising, coordinated direct outreach, and other high-confidence programs.
“Convertiv's expert advice helps their clients spend wisely and reduce waste in marketing spend. When you have an opportunity to grow your business and work with a company like Convertiv, you need to grab it.”
Palen Schwab
Strategic Planning and Forecasting
Our data-driven planning and forecasting approach ensures that you only make paid campaign investments that offer predictable and measurable business impact.
Expertise
- Data-driven forecasting
- Marketing program assessment
Paid and Account-Based Marketing
We help you identify, target and distribute to the right accounts, with the right message, to drive conversions.
Expertise
- Buyer identification, targeting, and programs
Enterprise-Class SEO
Our team of SEO experts will help you develop an integrated search strategy that aligns with your goals and delivers precision in keyword planning, on-page optimization, content management system configuration, redirect practices, and more.
Expertise
- SEO strategy, technology guidance, and implementation
Content Mapping and Gap Analysis
The success of most paid and organic acquisition campaigns hinges on the depth and quality of content available to support them. Our team will analyze any existing content, identify content gaps, and perform any remapping required to build momentum at all stages of the product lifecycle.
Expertise
- Content mapping aligned to buyer journey
Media Budgeting and Forecasting
Our experts will help you align your budget appropriately across paid channels to meet your revenue goals and develop a trustworthy and measurable forecast for your growth initiatives.
Expertise
- Campaign budget development
- Business outcome metrics and forecasting
Related Articles
90-Day Paid Search Pilgrimage
A paid search program makes it easier for your target market to see you out, and it’s also one of the few marketing efforts that can be measured pr...
Harnessing Paid Digital Media to Drive Growth
When you get paid digital right, it becomes a finely tuned engine that propels your growth strategy in measurable and predictable ways.
The Importance of Foundational Keyword Research
Keyword research is the foundation of any effective search marketing program. Sound research can avoid revenue loss due to inefficient pay-per-clic...
Core Components to Account Based Marketing
Success with account-based marketing requires a data-driven framework that incorporates fit and intent and harnesses your existing first-party data.
Outcomes
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reduction in speed-to-lead
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increase in productivity
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reduction in paid CAC
Client Results
World Leader in Cloud-Driven Networking Exceeds Pipeline Goal with an Account-Based Approach
Convertiv identified target accounts, selected appropriate media platforms, rotated relevant assets, and found the optimal media mix for the flight through multi-touch attribution. This holistic approach contributed over $16 million to the organization's pipeline.
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Pipeline Contribution
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Assets Deployed Against Target Audiences