Marketing Ops Optimization and Orchestration
Growth Team-as-a-Service
Efficient growth requires an integrated marketing tech stack that can drive engagement at every stage of the customer journey, but without duplication, waste and other inconsistencies. With Convertiv on your side, we’ll help you build a purposeful tech stack that aligns with your sales and marketing motions, providing an automated and streamlined approach to executing campaigns, reporting and lead routing, optimizing for desired insights across the customer lifecycle.
“They don’t focus on one specific area of marketing like many companies in the industry. Instead, they offer a broad variety of marketing expertise and align their strategies across the board to tell the full story. They work collaboratively and get results.”
MarTech Assessment and Integration
Our team will assess your current toolset, provide expert guidance on how existing tools can be optimized, and identify where tool replacements or additions can improve sales and marketing performance.
Expertise
- Data-driven forecasting
Implementing a Lean, Actionable Tech Stack
Ditch the shelfware. Convertiv’s team will implement our recommendations, including configuration changes to existing tools and integration of all the technologies that are part of an optimized tech stack across CMS, Web/User analytics, CRM, BI, ABM, marketing automation, and other tools.
Expertise
- Buyer identification, targeting, and programs
Orchestrated Lead Routing and Demand Activation
For demand generation campaigns to run as efficiently as possible, Convertiv’s marketing operations experts will help orchestrate lead routing, segmentation and targeting to ensure consistent personalization across campaigns, digital experiences, copy/creative, tracking/attribution, next best action, and more.
Expertise
- SEO strategy, technology guidance, and implementation
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Outcomes
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reduction in RevOps tech costs
Client Results
40+ Experiments aimed at conversion rate improvement were performed, increasing landing page conversion by 30%
A leader in the paperless documentation sector was looking for ways to improve sign up rates for the free trial of their product, a key source of paying customers. Their main focus was on paid landing pages, which drove most of their free trial sign-ups.
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increase in landing page conversion
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increase in overall conversion