Data-driven decisions can solve many critical business challenges and strategic questions, but getting there often involves stitching together fragmented web, martech, and product data silos, preventing a clear and actionable narrative.

Issues include:

• Data Quality Issues: Duplication and validation problems for multiple data sets
• Manual Reporting: Lack of automation forces inefficiencies across the Revenue organization, but also at the executive level when inconsistent numbers and metrics come into play
• Unclear Data Requirements: Lack of definitions impact insights generation and performance reporting
• Process Documentation Gaps: Blindspots cause inefficient operations across the board, particularly when trying to ramp new resources across the Revenue team
• Web/Product/Martech Infrastructure: Web, product, and or martech infrastructure does not reliably create data required for desired insights, often resulting in data loss or quality issues

Convertiv’s team specializes in end-to-end marketing data and analytics expertise — creation, cleanliness and activation. Our experts dedicate the time and resources to define your data taxonomies, creation processes, and workflows, ensuring consistent and accurate customer data is delivered across your martech infrastructure to improve decision-making.