Managing Technical Debt in Digital Marketing
The growing complexity of systems and services under the digital marketing umbrella inevitably leads to the accumulation of technical debt. Left un...
Aligning MarTech with Business Objectives
People, process, data, and technology are the four words every marketing technology lead hears in their sleep. But one or more of these foundationa...
Mobile Best Practices & When Mobile-First?
The constraints of mobile-first design often bring the most important content on the page into clear focus. This can inspire effective visual appro...
The Value of a First Party Data Strategy
It’s never been more important for companies to make strategic and holistic decisions about how they collect, store, and process data. But too ofte...
Importance of Organization in Marketing Automation
Today’s marketing teams are under constant pressure to do more with less. Fortunately, there are new technologies on the landscape that allow marke...
Understanding Marketing DevOps
Effective DevOps helps eliminate business friction by allowing different functional teams and contributors to focus on what they do best. Making it...